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BasedOn

We are an independent creative studio based in Detroit led by a multi­disciplinary team of artists, designers, writers, strategists and technologists. We create timeless brands and develop strategies that create connection and deliver impact.

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Brand Strategy + Identity Design

We partner with clients to develop memorable brands that create connection and inspire change.

Our work

  • Incites Action
  • Unites Community
  • Builds Culture
  • Inspires Change

While finding truth and beauty in the expected and unexpected.

See Our Approach

Seeking truth and beauty.

In Detroit,        
Since 1999.

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