GYRO
Strategic Brand Development + Design
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Additional Work

Delphi

Delphi

Delphi is one of the leading automotive technology companies in the connected mobility space. Their HR team approached Gyro to create a new student experience for their worldwide college recruitment tour. Based on the strategic platform we had recently developed for the company—armed with the newly designed trade show environment, collateral, presentation and talking points—the HR team hit their recruitment goals for interns and full-time hires four months before their deadline.

Museum of Contemporary Art Detroit

Museum of Contemporary Art Detroit

To commemorate the exhibition, “I Repeat Myself When Under Stress,” we worked with the curatorial staff to develop and design an exhibition catalogue. Curated by Trevor Smith, Curator of Contemporary Art, Peabody Essex Museum, Salem, Massachusetts, and Thomas Trummer, Project Manager for the Visual Arts at Siemens Arts Program, Munich, "I Repeat Myself When Under Stress" was presented in collaboration with the Siemens Arts Program.

Concept Development and Design

Smart

Smart

Mercedes-Benz Financial engaged the Gyro team to create a pre- and post-financing communication package for dealerships that carried their line of Smart Automobiles. The system included everything from a three-dimensional information kiosk housing all of the financing collateral to the new customer welcome kit. 

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Detroit Future City

Detroit Future City

The Detroit Future City Strategic Framework was developed by drawing on the insights of thousands of Detroiters, along with local and national talent. This framework now serves as a highly detailed long-term guide for decision making by all stakeholders in the city. Gyro was engaged to create the brand touch points and communication tools needed to engage all of the varied audiences and bring the brand to life.

Magna Cosma

Magna Cosma

The Cosma team at Magna, a Tier 1 automotive supplier, approached Gyro to brand their Body-In-White (BIW) deliverable to OEMs.  After discussions with their engineering team and interviews with several of their clients, we convinced the Cosma team that their intellectual property was in their highly refined process, not the actual product. This discovery led to the naming and visual development of [Co]Efficient Manufacturing, which expanded their business by opening up new markets eager for their BIW process expertise.