GYRO
Strategic Brand Development + Design
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Koil

A Detroit-based steel warehouse distributor and processor of prime flat-rolled steel, formerly known as Premiere Steel, had been experiencing some confusion in the marketplace—other unrelated Premiere Steels existed in the industry. They came to us for a new and meaningful name, a contemporary visual language and identity system that reflects the company's culture while standing out from their competitors. 

Naming | Brandmark Design | Visual Identity System | Photography Direction | Website Design and Development

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