Strategic Brand Development + Design


Over the course of 90 years, MacLean-Fogg grew from a producer of a single railway locknut to an innovative, global engineering company. We helped codify their complex array of global enterprises by systematizing everything from naming conventions and product offerings to communication guidelines.

Brand Strategy and Architecture | Product Framework | Name | Naming Strategy | Brandmark Development and Design | Visual Language | Website | Advertising | Collateral | Packaging | Signage