GYRO
Strategic Brand Development + Design
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SHEFIT

A scrappy startup, SheFit entered an arena dominated by industry giants to offer a singular product: a sports bra that provides unparalleled support. We provided them with a cohesive identity that not only communicated the unique benefits of the product, but elevated the company’s overall mission: a sisterhood of radical support.

Strategy | Verbal Behavior | Manifesto | Visual behavior | Identity Book

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