Strategic Brand Development + Design


An iconic carpet brand, Stainmaster faced the hard realities of a post-wall-to-wall carpet market by evolving its product offerings. We helped them define a brand architecture, uncover what makes them remarkable and express a cohesive identity.

Core Brand Meaning Definition and Positioning | Master Brand Experience Platform | Brand Architecture Design Strategy and Principles | Sub-brand Logos for Line Extensions | Packaging Design Principles and Guidelines | POP Design Principles and Guidelines